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The Weighty Matters blog points out the dissonance in the Susan G. Komen Foundations mission vs. their actions.  In case you hadn’t seen it, the Foundation has teamed up with KFC to sell buckets of chicken “for the cure”.  So what’s the problem with that?

This:  http://www.weightymatters.ca/2010/04/susan-g-komen-for-cure-doesnt.html

So in effect Susan G. Komen for the Cure is helping to sell deep fried fast food and in so doing, helping to fuel unhealthy diets and obesity across America, an odd plan given that diet and obesity certainly impact on both the incidence and recurrence of breast cancer.

According to the helpful summary found at the National Cancer Institute, obesity increases the relative risk of developing post menopausal breast cancer by 50%. They also report that maintaining a body mass index of 25 could prevent 11,000 to 18,000 deaths per year from breast cancer in U.S. women over age 50, that breast cancer is more likely to be detected at a later stage in obese women than in lean women, and that weight gain during adulthood has been found to be the most consistent and strongest predictor of breast cancer risk in studies in which it has been examined.

Please take the time to read the entire blog post and then head over to the Susan G. Komen Foundation website and express your opinion of their latest marketing scheme – either on their Forum or via their contact page.